Website Cookie Statement
This cookie statement is applicable to EASI’s corporate website as well as all product related websites owned by EASI. By visiting or using our websites, you expressly agree to the use of cookies as described in this statement. If you do not agree to this Cookie statement, please exit our website immediately or adjust the cookie settings in your browser. EASI uses cookies in the context of its privacy protection and personal data processing policy. Please consult the privacy policy for more information about and an overview of your rights in this regard.
Introduction
EASI uses cookies on its websites for several reasons:
- to optimise the performance of our websites
- to analyse the traffic on our websites
- to personalise content and ads
- to provide social media features
We share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services.
This cookie statement explains which third party cookies are used on our website, what they are tracking, and how you can refuse the usage of them.
What are cookies?
Cookies are small text files that can be used by websites to make a user's experience more efficient. The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies we need your permission. Cookies can be used for different purposes. EASI’s websites use different types of cookies. Next to the classical cookies, we also use the so-called “web beacons” (also known as “clear gifs”, “pixel tags”). These are used for the same purposes as cookies.
Necessary cookies
Necessary cookies help make our website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies. These cookies do not collect any personal information about you. Examples: detection of the type of your device, the screen resolution of your device, the font size you are using.
Functional cookies
Functional cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language. Some of these cookies are managed by third parties. Examples are are cookies set by Vimeo or Youtube when we include Youtube or Vimeo videos in our pages. This type of cookies is not absolutely necessary for the functionality of our website, however when you refuse them, videos will likely not play.
| Cookie | Description | Details regarding specific privacy/cookie policy |
|---|---|---|
| Hubspot | Hubspot is the marketing software we use. All webforms available on this website are managed by Hubspot. As long as you don’t identify yourself (by filling in a webform), this tool tracks the same type of anonymous information as Google Analytics. When you identify yourself, your personal data will be associated with your surfing behaviour. | Hubspot Cookies |
| MailChimp | MailChimp is software we use for sending newsletters. As long as you don’t identify yourself (by filling in a webform), this tool tracks the same type of anonymous information as Google Analytics. When you identify yourself, your personal data will be associated with your surfing behaviour. | Mailchimp Privacy Policy |
| Youtube | In the content of some of our web pages, or blog articles, we embed videos that can be hosted on Youtube. This allows you to visualise videos on our website. Youtube (owned by Google) will collect information about your behaviour (which videos you viewed, how many seconds you viewed, etc…) | Google Privacy Policy |
| Vimeo | In the content of some of our web pages or blog articles, we embed videos that can be hosted on Vimeo. This allows you to visualise videos on our website. Vimeo will collect information about your behaviour (which videos you viewed, how many seconds you viewed, etc…) | Vimeo Cookies |
Analytical cookies
Analytical cookies help us to understand how visitors interact with our website by collecting and reporting information anonymously. For this purpose, we are using Google Analytics, Hubspot and Mixpanel.
| Cookie | Description | Details regarding specific privacy/cookie policy |
|---|---|---|
| Google Analytics | Google Analytics allows us to measure anonymous data about the usage of our website, e.g. which pages are most visited, what are the sources of the traffic, … These data are kept by Google during 26 months. | Google Cookie Policy and Google Analytics Privacy Policy |
| Hubspot | Hubspot allows us to measure anonymous data about the usage of our website, e.g. which pages are most visited, what are the sources of the traffic, etc. When a visitor fills in a webform, his personal data will be associated with his previous and future surfing behaviour, unless the visitor refuses this by not accepting cookies. | Hubspot Cookies |
| Mixpanel | Mixpanel allows us to collect anonymous data about the usage of our websites and applications, eg which are the most used features, which features are not used,... We use these data for improving the user experience for the users of our applications. | Mixpanel Cookies |
| Hotjar | Hotjar is a tool that helps us getting insights in the way our visitors engage with our website. We use it from time to time. The goal is to improve the UX on our website. | Hotjar Privacy Policy |
| Leadfeeder | Leadfeeder is a tool that allows us to identify which companies are visiting our website. No personal data are transferred, only information about the company (domain) where the traffic is coming from. | Leadfeeder Cookies |
Social media cookies
Social Media cookies are used to optimize the integration of social media on our websites. They allow our visitors to like or share our content on social media.
| Cookie | Description | Details regarding specific privacy/cookie policy |
|---|---|---|
| AddToAny | AddToAny is the tool we are using for allowing our visitors to like or share our content on social media. By sharing our content via our AddToAny buttons, AddToAny collects your information. | AddToAny Privacy Policy |
Advertising cookies
Advertising cookies are used in order to enable us to display relevant and engaging ads to our individual visitors, outside our websites. They are also used to measure the effectiveness of our advertising campaigns.
| Cookie | Description | Details regarding specific privacy/cookie policy |
|---|---|---|
| LinkedIn Ads | Our websites are running the LinkedIn Pixel which allows us to measure the behaviour and the results of the traffic generated from Linkedin. This pixel also allows us to develop retargeting advertising campaigns on Linkedin. | LinkedIn Cookie Policy |
| Twitter Ads | Our websites are running the Twitter Pixel which allows us to measure the behaviour and the results of the traffic generated from Twitter. This pixel also allows us to develop retargeting advertising campaigns on Twitter. | Twitter Cookie Policy |
| Facebook Ads | Our websites are running the Facebook Pixel which allows us to measure the behaviour and the results of the traffic generated from Facebook. This pixel also allows us to develop retargeting advertising campaigns on Facebook. | Facebook Privacy & Cookie Policy |
| Google Adwords | Our websites are running Google Adwords cookies which allow us to measure the behaviour and the results of the traffic generated from Google Adwords. These cookies also allow us to develop retargeting advertising campaigns on the Google Display Network. | Google Cookie Statement |
How to control cookies
You can control and/or delete cookies as you wish. If you do this, however, you may have to manually adjust some preferences every time you visit our site and some services and functionalities may not work correctly. Most browsers allow you to refuse to accept cookies and to delete cookies. The methods for doing so vary from browser to browser, and from version to version. You can however obtain up-to-date information about blocking and deleting cookies via these links:
If you are using a browser that is not mentioned in the list above, you should most probably find the way to do it in the “settings” section under the “privacy” or “security” settings. For your information, on the following website, you can choose the companies from which you don’t want to receive cookies: www.youronlinechoices.com
Changes to our Cookie Statement
This statement may be updated from time to time. It includes a lot of hyperlinks to privacy policies & cookie statement from our third party providers. Should you notice a broken hyperlink, please prevent us at dpo[at]easi.net. We will correct the link as soon as possible.