On June 18, during a press conference, RAAL announced the name of its stadium partner for the next five years: Easi, a Belgian company that has specialized in IT services and solutions for 25 years. No adjustment period is needed — both parties know each other inside out. RAAL and Easi share many common traits — their founder, values, and participatory model — but that’s not all.
“From the very beginning, we believed in the impossible. It was a bold gamble. Time and time again, we poured in so much energy and effort to achieve one goal: to write a success story together. After Easi’s success, today we celebrate RAAL’s. From its rebirth to its promotion to the first division this year, Easi has always stood by the club, convinced by the bold project of rebuilding and returning to the top of Belgian football. We are proud to see this adventure now come to full bloom”, explains Ludovic Martins, sponsorship manager at RAAL.
“Becoming a partner by giving our name to the stadium is our way of putting the crown on this beautiful evolution”, add Easi’s two CEOs, Jean-François Herremans and Thomas Van Eeckhout. “It’s not about budget or resources - although the initial boost through our capital investment was certainly helpful. Both entities are now fully autonomous, and La Louvière doesn’t need Easi to exist or to be successful. Today, the club could easily continue on its own, but we remain by its side because the story is beautiful. Because RAAL feels a bit like our little brother, whom we are incredibly proud of, and because we will always be there to support them”, they say.
The Easi Arena will be officially inaugurated on June 28 with a grand celebration, including a spectacular show by Dragone, followed by a match between RAAL and the Luxembourg champion FC Differdange 03. It will also be the moment when Thomas Van Eeckhout, co-CEO of Easi, kicks off the match, symbolically marking the beginning of a promising collaboration between the club and the IT company.
About Easi
Easi is a Belgian company that has specialized in IT services and solutions since 1999. It distinguishes itself through the development of its own business software, designed to meet the needs of medium-sized and large enterprises. In addition, Easi positions itself as a strategic partner with high added value, focusing on long-term relationships with clients. Its approach is based on proximity, mutual trust, and delivering excellent results.
Easi also places great importance on the well-being of its 562 employees, firmly believing that customer satisfaction starts with the professional happiness of its own teams.
About La RAAL
RAAL is a professional Belgian football club based in La Louvière, in the province of Hainaut. After an eight-year hiatus following the dissolution of the Royal Association Athlétique Louviéroise, the club returned to the pitch at the start of the 2017–2018 season. After several years of progress and championship titles in Division 5, Division 4, and Division 3, the club successfully earned promotion to the Jupiler Pro League for the 2025–2026 season, thus returning to the top tier of Belgian football.
Driven by strong values such as passion, youth development, and local roots, RAAL also invests in the growth of women’s football and young talent through its Wolves Academy. The club enjoys the support of a loyal and dynamic community and continues to build a sustainable sporting project that is both competitive and people-centered.