In a context where the digitalization of processes is becoming essential to improve efficiency and service quality, Hygea chose to modernize the management of its orders by implementing a webshop dedicated to its partners. Thanks to this initiative, carried out in collaboration with Easi, the intermunicipal organization not only streamlined its internal operations but also provided a smoother and more autonomous experience for its network of retailers through Shopfinity.
What is Shopfinity?
Shopfinity is an external webshop solution, ready to be deployed, which connects directly to Adfinity.
Its goal: to create a seamless link between your company, your customers, and their orders, by leveraging the data already available in Adfinity.
In practical terms, Shopfinity enables companies listed in Adfinity to offer their customers a simple, fast, and fully personalized online ordering experience.
Antonella Cavaleri, Financial Affairs Officer at Hygea, looks back on this project, its challenges, and the tangible benefits observed on a daily basis.
Hygea, a key player in environmental management in the Mons region
Hygea is an intermunicipal environmental management organization founded in 2011.
“We are responsible for the collection, treatment and recovery of waste for 24 municipalities in the Mons-Borinage-Centre region, representing nearly 500,000 inhabitants. Around 350 employees work daily to ensure public cleanliness, manage waste, and improve citizens’ quality of life. Alongside our environmental missions, we work with a network of approximately 400 retail partners who distribute, among other things, the official waste bags used across our territory.”
What was the situation before the webshop was implemented?
Before the launch of the webshop, all orders were centralized through a dedicated mailbox. We also received phone calls for bag orders.
Each request had to be processed manually by an employee: checking the information, entering the order, and ensuring follow-up, particularly by phone.
This process was effective but presented several limitations:
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Dependence on office hours
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Risk of errors due to manual data entry
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Large volume of emails to process
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Delays caused by required validations or responses
We therefore wanted to modernize this process and offer greater autonomy to our partners.
How was the implementation carried out?
The project was developed with Easi over a period of six months, including analysis, development, testing and validation phases.
A major advantage was that we were already working with Easi for our accounting software. This facilitated communication, understanding of our needs, and integration into our existing environment.
The project involved several departments (finance, communication and IT), strengthening internal synergies.
Before going live in October 2025:
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Extensive testing (UX, customer journeys, design)
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Sending personalized login credentials to each retailer
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Supporting users from the launch
From the outset, the Easi team showed strong enthusiasm and quickly understood our objectives.
Result: a smooth transition with no major technical issues.
What are the concrete benefits of the webshop?
The main benefit lies in the automation of the ordering process.
Today:
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Retailers place orders independently, 24/7
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No more dependence on office hours or email
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Manual order processing has been eliminated
For Hygea, this means:
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Significant time savings
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Fewer errors
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Greater focus on higher value-added tasks
Concrete example:
A retailer who realizes in the evening that they are out of stock can immediately place an order without waiting until the next morning.
The webshop also provides:
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Greater traceability
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Better standardization
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More flexibility
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Reduced risk of lost information and missed calls
What is the feedback from users?
Feedback has been overwhelmingly positive.
Retailers particularly appreciate:
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Ease of use
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Speed of the ordering process
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Increased autonomy
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The ability to order at any time
The interface is considered clear and intuitive. After less than one year, 70% of customers are already using the platform. An alternative channel (email and phone) remains available for users who prefer it.
No recurring issues or major technical difficulties have been identified. Adoption of the webshop has been natural and rapid.